Aditya Birla Group’s video ‘The Right Answer’ urges people to celebrate ambitions equally

Aditya Birla Group's digital film 'The Right Answer' reflects upon the need to embrace equity for women in all spaces; even outside the workplace

For International Women’s Day (8 March) IWD 2023, the global campaign set the tone by announcing this year’s theme as ‘EmbraceEquity’. Equity is essential to create an inclusive world. It emphasises accepting that people start from different places.

To raise awareness, Aditya Birla Group has released a thought-provoking digital video, ‘The Right Answer’. The film reveals the many preconceived biases women face for displaying passion and ambition.

The film opens with a young man and a young woman giving an interview. Sharing the same enthusiasm and lifestyle, the two respond to similar questions with the same answer. However, the two protagonists witness a glaring difference in their interviews. While the man is appreciated for his feats, the woman faces sheer disinterest and bias as if the interviewer was expecting different (right) answers.

As the two interviews conclude, we find out that these were two different kinds of interviews. The man was part of a business interview, while the woman was being interviewed for a matrimonial alliance. And though the answers were same, only one person was appreciated for sharing the ‘right answers’.

‘The Right Answer’, challenges the perspective of accepting a man’s ambition to be an accomplishment and a woman’s success simply an accessory in her life.

The video addresses the many societal biases women face against their aspirations and how establishing equal opportunities in the workplace aren’t enough. It urges society to introspect and undergo a mindset change and #EmbraceEquity.