Aditya Birla Health Insurance:
5 years of 'Health First'

Aditya Birla Health Insurance has created a health-based business model that is a customer-friendly differentiator in the market

2,800 + Cities
Covered through third-party distributors
175 +
branch network
11 +
bank partners
51,000 +
advisors
39
digital partners

Aditya Birla Health Insurance stands out among its peers

Aditya Birla Health Insurance stands out among its peers with a holistic health management approach that focuses on disease prevention and wellness management. The company goes out of its way to motivate customers to adopt a 'buy and engage' approach rather than the traditional 'buy and forget' one.

The company – a part of Aditya Birla Capital – has played the role of a health influencer for its customers, by helping them understand the benefits of a healthy lifestyle.

Initiatives such as #JumpForHealth, the health-data-based 'WellBeing Score,' and creating a health and wellness ecosystem have enabled the company to provide holistic and hyper-personalised engagement, basis individual needs and health profiles, that reward healthy lifestyles.

Aditya Birla Health Insurance has fortified its incentivised wellness initiatives with a robust platform and a tech-enabled health and wellness ecosystem for seamless service delivery, providing customers with a distinctive, personalised, and meaningful experience.

As the company completes five years of successful operations, we look at its journey.

2016 - 17

After being incorporated in 2015, Aditya Birla Health Insurance commences business in November 2016. The company, a joint venture between Aditya Birla Capital Limited (51%) and South African financial services group MMI Strategic Investments Pty Ltd (49%), starts on a healthy note.

Gross Written Premium (in Mn. ₹)
540

Customers (in Mn.)
0.2

Innovative Products Offered

Activ Health

Group Activ Health

Group Activ Secure
2017 - 18

Aditya Birla Health Insurance fortifies its existing retail product portfolio with coverage for personal accidents, critical illnesses, and cancer care to strengthen its customer value proposition and target new customer segments.

The company also launches a unique campaign – '#JumpForHealth' on World Health Day in 2017. The initiative, launched with the Sadhu Vaswani Foundation, aims to motivate people to adopt an active lifestyle. It aligns with a social cause - needy persons get prosthetic limbs for every 10,000 jumps clocked by customers.

By the end of its first year, Aditya Birla Health Insurance has covered over one million lives — a significant achievement.

Gross Written Premium (in Mn. ₹)
2,442

Customers (in Mn.)
1.05

Innovative Product offered

Activ Assure

Activ Secure

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2018 - 19

Aditya Birla Health Insurance is now recognised as the fastest-growing insurer among the new players. The #JumpForHealth campaign wins several prestigious awards, including E4M Indian Digital Marketing Awards and E4M Indian Content Marketing Awards. The company acquires a reputation of providing health insurance solutions that protects its customers against unforeseen health expenses and enables them to stay healthy.

Gross Written Premium (in Mn. ₹)
5,010

Customers (in Mn.)
2.31

Innovative Product offered

Activ Care
2019 - 20

Aditya Birla Health Insurance has successfully created a differentiated 'Health First' business model that motivates customers to 'buy and engage.' Its unique health and wellness framework emphasises holistic health management, focusing on disease prevention and wellness management.

Gross Written Premium (in Mn. ₹)
8,744

Customers (in Mn.)
8.34

Innovative Product offered

Group Activ Travel

Global Health Secure

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2020-21 & 2021-22 (H1)

Aditya Birla Health Insurance continues to be one of the fastest-growing health insurance companies on the back of its first-in-class health and wellness ecosystem for customers. The ecosystem now includes consultancy from health coaches, telemedicine, helplines for mental wellness, etc.

Its comprehensive product suite includes Group Activ Health, Retail Activ Health, Retail Activ Assure, Retail Activ Secure, Group Activ Secure, Group Health Secure, and Super Health-Plus Top-Up. With HealthReturns^TM, it offers a 100% return of premium, which is unmatched in India's health insurance sector.

FY' 21

Gross Written Premium (in Mn. ₹)
13,049

Customers (in Mn.)
13.41

Innovative Product offered

Super Health Plus Top Up

Corona Kavach / Rakshak

Arogya Sanjeevani

FY' 22 (H1)

Gross Written Premium (in Mn. ₹)
7,690

Customers (in Mn.)
16.19

Innovative Product offered

Activ Health (Relaunch)

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