10 April, 2013Share
The Aditya Birla Group is a member of Global Compact, an international forum that operates under the aegis of the United Nations
The Aditya Birla Group is a member of Global Compact, an international forum that operates under the aegis of the United Nations. The forum''s vision is to usher in a "more sustainable and global economy." There are 10 basic principles outlined in its charter and the following highlight the thinking and initiatives of the Group in those areas.
The Aditya Birla Group ascribes to the human rights policy of the United Nations and Global Compact. It has a comprehensive policy and a code of conduct which is binding on all employees who must sign it on their induction into the Group. It protects the interests of the employee and other stakeholders. "Integrity, trust, fairness and honesty are the basics that guide our strategies, our behaviour and the relationships we build with people, both internally and externally. Each of us will exercise the highest level of ethical and professional behaviour," states the policy.
The Aditya Birla Group endeavours to uphold the human rights outlined in the Global Compact. Not only in terms of its employees, as detailed above, but also for others such as customers and business associates. This is what the policy states: "We are committed to our customers, to fulfilling their present needs and anticipating their unmet needs. We are dedicated to continually improving quality, usefulness and value of our products and services that help our customers enhance their performance. We provide value for customers through creativity, innovation, productive relationships, quick response and simplicity in all that we engage in."
Going beyond business, the Group is engaged in community work, concentrating largely in the rural areas close to its manufacturing plants. The areas of foci are sustainable livelihood, watershed development, healthcare, education and infrastructural facilities. The company treats its social projects with the same seriousness as its business projects. Corporate social responsibility is very much on the radar of top management. The group has a one year plan and a three year rolling plan with milestones and measurement mechanisms. Of the 71 villages supported around our plant in Renukoot, 49 have been transformed into model villages. Recognising the work, the Asian Institute of Management, Centre for Corporate Social Responsibility conferred the prestigious Asian CSR award on Hindalco. Eighty organisations from across 11 countries had submitted 142 entries for the award.
In our own small way, we are endeavouring to build a better, sustainable way of life for the weaker sections of society. In doing so, our endeavour is also to raise our country''s human development index.
Our manufacturing locations have workers in the unionised cadre. Long term settlements are signed with the workers at regular frequencies wherein the management and union leaders sit across the table and negotiate the terms of the settlement. The process is peaceful and productive across all locations.
Being essentially a meritocracy and a peoples'' organisation, our attention in the people area remains unwavering. We are enhancing the quality and the pace of institutionalisation of our systems and processes. These now embrace the entire life cycle of the employee''s engagement with the organisation.
Several new initiatives have been taken towards the well-being of our employees, particularly in the area of healthcare, education of their children and other critical aspects. We have cordial relations with our shop floor colleagues, creating a workplace environment that nurtures innovation and encourages people to constantly learn and grow.
People are keen to associate with our Group out of their own volition. The terms and conditions are explained in detail openly before the appointment is formalised.
The Aditya Birla Group does not employ child labourers.
We are an equal opportunities employer. Our policy states: "We respect the individual rights and dignity of all people. We believe in the inherent potential of employees and are fully committed to people development processes in our Group in a fair, equitable and transparent manner. We encourage employees to grow professionally and personally to their highest capabilities regardless of nationality, caste, religion, colour or sex.
Businesses should support a precautionary approach to environmental challenges
Our environment policy clearly states: "We are committed to sustainable development and to the health and safety of our employees and the environment surrounding our plants and to building e co-efficiency in all of our operations and to guarding natural resources. We are committed to going beyond stipulated requirements and ensure energy conservation and productive recycling of waste."
We relentlessly pursue the development of cleaner production processes that inherently reduce pollution levels and require fewer resources. To help us gauge and benchmark our environment management systems, we engage external parties in environmental auditing, such as KPMG Peat Marwick and the State Pollution Control Board certified auditors. Trained environmental systems auditors also run regular checks. These reports validate our commitment to environmental protection.
Automated industrial effluent treatment plants are in operation at our units. The quality of effluents, water and air emissions is tested and monitored on an ongoing basis. Effluent is also treated, re-cycled and used in factory processes or towards horticulture. In view of the acute drought and severe water shortage in the country, at many of the places where our plants are located, we have begun unique rainwater harvesting projects.
The group companies are winners of many awards such as Greentech, TERI, Golden Peacock, central and state government awards as well as those from industry bodies such as CII and FICCI.
In the last fiscal 2004-05, our companies have won the following major awards:
The Aditya Birla policy clearly states: "I will not seek or encourage bribes or kickbacks in any form. I will not deal with a supplier who offers me a bribe to get a contract awarded." Adherence to the policy is total and no leniency is shown to a defaulter.
The Aditya Birla Group has re-articulated the values that spawn across its diverse businesses and locations and act as an organisational glue to bind people together. These values are: integrity, commitment, passion, speed and seamlessness. The values drive the organisational thinking and processes - whether related to people, manufacturing, environment or community responsibility, the bedrock of the principles outlined by the UN Global Compact.
Here is what our Chairman Mr. Kumar Mangalam Birla has to say: "Great businesses are never built on the quick sands of opportunism. If living by our values means, perhaps growing at a pace slower than we would otherwise liked, so be it. For us, leadership lies at the heart of knowing what we stand for."
Dr. Pragnya Ram