Health that endures

The #JumpForHealth campaign is special in many ways. It encourages a positive attitude towards health, it promotes healthy behaviour, and it opens up new horizons for people with disabilities.

The campaign was launched in 2017 by Aditya Birla Health Insurance (ABHICL) as part of its health-first initiative, a movement that encourages people to prioritise physical and mental health. What sets the campaign apart is its social responsibility angle. People celebrate the act of jumping as they realise how this simple act can make someone else's life better. The reason: for every 10,000 jumps, ABHICL donates a prosthetic leg for the differently-abled.

As the world went digital in the post-pandemic era, the #JumpForHealth campaign took on a deeper meaning as it invited people to become more aware of their physical health. In the 2022 edition, the #JumpForHealth campaign followed the 'freedom' theme, encouraging people to adopt positive habits for healthy living.

Through the years, the campaign has sparked much love and excitement. In 2022, over a span of 40 days, 5,455 participants contributed more than 8,956,200 jumps! This historic achievement was even captured in a new Guinness World Record as the 'Largest online video album of people jumping in the air'. As a result of this overwhelming public response, 895 prosthetic legs were donated to help the differently-abled walk again!

Celebrities like Sanjay Dutt, Mandira Bedi, and Remo D'Souza have actively participated and encouraged others to jump along with them. Since it began, the campaign has received over 32.62 million jumps and ABHICL has donated 3,262 prosthetic legs, thus forever changing thousands of lives.

The campaign's feel-good, feel-healthy message builds enduring bonds in the community. It's a passion that extends beyond the individual and encompasses community health and well-being.