Aditya Birla Group tops Nielsen's Reputation Index

The Aditya Birla Group tops the latest round of Nielsen’s Corporate Image Monitor 2012-13 survey that measures the reputation of leading corporates in the country.The Aditya Birla Group has emerged ‘Best in Class’ across all the six pillars of Corporate Image, according to the annual Corporate Image Monitor 2012-13, conducted by Nielsen, a leading global provider of insights and information into what consumers watch and buy. The six pillars of Corporate Image comprise Product and Service quality, Vision and Leadership, Workplace Management, Financial Performance, Operating Style and Social Responsibility.

Nielsen’s Corporate Image Monitor measures the reputation of 40 leading companies in India across sectors and serves as an important indicator of the strength of the corporate brand. It takes into account the responses of stakeholders such as policy makers, influence groups, the financial community, investors, corporate peers, corporate elite, and the general consumer.

Attributes of the Corporate Image Monitor 

A key parameter for driving corporate reputation is offering products or services that are of high quality and reliable (45%), followed by consistently showing good financial results (27%). Sharing a clear company vision with stakeholders (26%) and being environment conscious (26%) are also important in driving reputation across stakeholders.

Financial parameters such as companies that are conducive to invest in (23%) and perceived as financially stable (22%) are also rated highly, while those that attract talent (22%) and employee engagement (21%) indicate the increasing importance and focus on talent engagement and retention.

“Companies that are looking to optimise both financial strength as well as focus on products and services stand to gain in terms of perception and reputation,” said Dinesh Kapoor, Executive Director, Nielsen India. “This is complemented by an awareness of customer centricity, overall mission and environment consciousness that companies exhibit. It is a fair mix of these characteristics that have a strong influence in driving an organization’s reputation and c;reates a positive perception amongst stakeholders,” he added.

Corporate Social Responsibility 

The extent of involvement a corporate has in giving back to the society also plays a significant role in shaping the reputation of the company for certain stakeholders. Stakeholders have indicated that companies need to focus on critical CSR activities such as fighting critical diseases (21%), building a better health infrastructure in the country (14%), healthcare education (10%) and supply of clean drinking water (10%). The Aditya Birla Group’s CSR work has resonated with stakeholders and has helped the Group score high on this parameter.

Extract from the report ''Aditya Birla Group Leads Nielsen’s Corporate Image Monitor 2012-13'' published on www.nielson.com