Shaping the Good Living dream

India has become a nation of aspiration and ambition, where dreams are no longer limited to imagination. Let’s explore how Aditya Birla Group is helping turn these dreams into reality.

India is on the move. As one of the world’s fastest-growing economies, it’s driven by an unprecedented spirit of ambition and aspiration, where dreams aren’t just whispered but proudly pursued. India today is a land of change and opportunity, where a rising generation of individuals and families aspire for lives filled not just with success but with experiences that enrich and elevate—beautiful homes, stylish wardrobes, memorable dining, and secure futures. This desire for Good Living is transforming how India sees itself. Aditya Birla Group stands as a proud partner in this journey.

For over a century, Aditya Birla Group has been a constant force in India’s economic story, empowering people to achieve more, dream bigger, and live better. As India reaches for the extraordinary, the Group brings an array of thoughtfully crafted products and services to fulfil these aspirations, making Good Living not only achievable but inspiring.

Let’s look at the vast portfolio of products, services, and experiences that are helping Indians live the life they aspire to.

Building beautiful homes

A good home is the foundation of a great life. Across India’s homes and cities, Aditya Birla Group plays a key role in shaping the spaces where people live, work, and grow. UltraTech, the country’s largest cement producer, helps build essential infrastructure and enduring homes. With durable, energy-efficient Eternia Windows from Hindalco crafted from the advanced Duranium alloy, the Group brings a modern touch to green living. And with Birla Estates, it offers quality residential and commercial spaces that enable people to create lives around their aspirations and ambitions.

Bringing imagination to interiors

Good Living extends to what fills these spaces, from vibrant colours to artisanal touches that make a house feel like home. Aadyam Handwoven preserves India’s weaving heritage with rugs, curtains, and table linens crafted by master artisans, ensuring that India’s cultural legacy finds a place in every modern home. Jaypore, another proud brand from Aditya Birla Fashion and Retail, curates beautifully handcrafted home linens, furniture, and tableware, allowing customers to infuse their spaces with style and sophistication.

And now, with Birla Opus, the Group’s recently launched paints brand, personalisation has never been easier. Offering over 2,000 colours, finishes, and wallpapers, Birla Opus allows individuals to transform their walls into expressions of their style. This wide selection helps create homes and offices that reflect their owners' aspirations and adds a touch of vibrancy and elegance to any space.

Dressing India’s dreams

India’s ambitious spirit is also expressed in the way it dresses. Aditya Birla Group’s fashion portfolio reflects the country’s evolving sense of style—from heritage brands like Van Heusen and Louis Philippe to collaborations with high-end designers like Sabyasachi and Tarun Tahiliani. The Collective brings the latest trends from across the world to Indian high streets, while the Masaba brand lets wearers express a uniquely Indian voice in global fashion. And with Indriya, Aditya Birla Groups’s jewellery brand, elegance takes on a new glitter as wearers find exquisite ways to express their personal style.

Through these brands, the Group isn’t just styling a nation—it is enabling millions to present their best selves, wherever they go.

A world of flavours

Today the Indian palate is aspirational in its taste for global cuisines. With renowned dining experiences like Hakkasan, Yauatcha, and Nara Thai, Aditya Birla New Age Hospitality redefines fine dining, bringing flavours from around the world to discerning diners at home. Each restaurant provides an experience that nourishes both body and soul, blending world-class culinary skills with local tastes.

Their latest addition is Ode, a signature dining experience created by Chef Rahul Akerkar, which combines authenticity with creativity, allowing guests to enjoy good food, great company, and the simple pleasure of a well-prepared meal. The Group also contributes to food science through Aditya Birla Chemicals, which enhances the flavours and quality of kitchen products across the country.

Securing the future

As aspirations grow, so does the need for financial stability and security. Aditya Birla Capital addresses this need with a wide range of financial solutions, including investments, loans, insurance, and payment options. The Group helps Indians plan for their dreams, ensuring that every milestone—whether it’s funding a child’s education, taking a family vacation, or preparing for retirement—is within reach. By focusing on financial wellbeing, it empowers individuals and families to live confidently today, and in the future.

A legacy of Good Living

The Group’s offerings support India’s journey toward Good Living and reflect the pride of a country on the rise. Every brand, every product, is crafted to meet the high standards of a modern, ambitious India that stands proudly on the global stage.

As the country reaches for greater heights, Aditya Birla Group stands as a force for good, committed to empowering dreams, fostering pride, and elevating lives. Together, they are building a better India, where Good Living isn’t just a goal—it’s a way of life.