Move is to reach out to a fresh consumer base in new markets
26 April 2016
In a major business move, Pantaloons has entered into a tie up with leading online player, Snapdeal. Consumers can now purchase their favourite Pantaloons brands like Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies – New York online through Snapdeal.
Mr. Shital Mehta, CEO - Pantaloons, Aditya Birla Fashion and Retail Limited, said, “Pantaloons is the most loved family retail destination across segments. We are excited to build a new relationship with Snapdeal and reach out to a fresh consumer base in new markets. With our wide range of brands for men, women, kids and infants, we hope to make our consumers more fashionable and stylish.”
He further commented, “Pantaloons continues to be the preferred `Retailer of Choice’ amongst consumers. Our latest initiative `Wow Fashion at Wow Prices’ is creating considerable excitement amongst our fan followers.”
Speaking about the partnership, Mr. Rahul Taneja, Vice President, Category Management, Snapdeal, said, “We are excited to partner with Pantaloons to bring their assortment online. We have the widest range of choices for our fashion buying customers and Pantaloons brands will be a great addition to our portfolio.”
Pantaloons’ leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established Exclusive Brands would complement Snapdeal’s reach to millions of consumers in the online space.
Dr. Pragnya RamGroup Executive President, Corporate Communications & CSRAditya Birla Management Corporation Private LimitedAditya Birla Centre, 1st Floor, 'C' WingS.K. Ahire Marg, WorliMumbai 400 030.
91-22-6652 5000 /2499 5000
Fax: 91-22-6652 5741/ 42
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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