Group Communication and Brand

Communication and Brand is a service-oriented support function which enhances the Aditya Birla brand credibility, every which way. The function works to strengthen the Group's competitive advantage through proactive, two-way communication among its multiple internal and external stakeholders. In doing so, it strives to raise the Group's profile and enhance its image. Communication and Brand is the pivot which imparts the Group identity to Group companies and businesses through multiple communication strategies, leveraging the Aditya Birla brand equity.

The function is responsible for media relations across the entire Group. It assists the top management's interface with the outside public, comprising besides media, professional bodies and institutions who have the potential to impact the Group's image.

It provides Group companies and corporate functions with strategic advice and professional inputs in their communication processes. Alongside, its portfolio of services includes internal communications, digital & social media, websites, corporate intranet, corporate branding, image measurement, publications, creative arts, supporting investor relations and building up the Group's archives.

— Headed by Mr. Sandeep Gurumurthi