Financial Services

Aditya Birla Capital Limited (ABCL)

Chemicals

Aditya Birla Chemicals (Thailand) (ABCTL)

Fashion

Aditya Birla Fashion and Retail Limited (ABFRL)

Trading

Aditya Birla Global Trading

Aditya Birla Health Insurance Limited (ABHICL)

Dining & Experiences

Aditya Birla New Age Hospitality  (ABNAH)

Carbon Black

Birla Carbon

Birla Cellulose

Paints

Birla Opus Paints

Cellulosic Fibre

Century Enka

Domsjö Fabriker (Domsjö)

Textiles

Grasim Industries Limited

Metals

Hindalco Industries Limited

Yarn

Indo Thai Synthetics Company Limited

Jewellery

Indriya

Novelis Inc

Thai Acrylic Fibre Co. Ltd (TAF)

Cement

UltraTech Cement Limited

Telecom

Vodafone Idea Limited (Vi)

Good evening!It is wonderful to be here in D.C., and I am honored to accept the 2025 USISPF Global Leadership Award. I extend my gratitude to the U.S.-India Strategic Partnership Forum, and to the distinguished guests gathered here tonight. This recognition, in some ways, is a powerful reminder of the extraordinary potential of the U.S.-India partnership.In my view, the United States and India represent the two most dynamic economies in the world today—the perma-bets or permanent bets for us at <a href="/">Aditya Birla Group</a>. Both are driven by innovation, talent, and the sheer force of entrepreneurial ambition. The synergies between our two nations—across trade, technology, and manufacturing—are essential to shaping a more prosperous global future.At Aditya Birla Group, we believe that the United States is an incredibly attractive location for long-term investment, and we are very proud to be the largest Indian investor in the U.S. Our journey in this market started 18 years ago, when we acquired what was then a loss-making aluminum rolling company, <a href="/businesses/companies/novelis-inc/">Novelis</a>. Today, Novelis, alone is an 18 Billion Dollar behemoth with an annual capacity of 4.1 million tons. More striking still, it is the world’s largest aluminum recycling company, recycling 82 billion cans annually.&nbsp;Each time I visit the U.S., I am reminded of why it is the land of opportunity. And we continue to back that belief with action. At Bay Minette, in Alabama we have an ongoing project of US$ 4.1 billion for an integrated aluminium rolling mill— A 3000-acre testament to our ambition. This is our largest greenfield investment in a single location anywhere on the planet. We chose America because we believe in the strength, stability, and promise of this nation. This is the biggest industrial bet ever placed in Alabama’s history. Today, over 1,000 contractors are shaping that vision on the ground. And by the end of the year, we expect that number to double.I see this plant as a real catalyst for the region. A thousand permanent jobs. A resurgent local economy. New roads, a hotel under construction, developers lining up. Our commitment, frankly, is beyond capital— we are investing in people, in communities, and in long-term impact. That’s how we operate everywhere in the world. And frankly, this is how globalization should work—not as a zero-sum game, but as shared prosperity.Our actions and our investments only reveal our deep-rooted <a href="/businesses/countries/us/">commitment to the US</a> and to the broader Indo-US partnership. I would like to take this opportunity to thank the quiet force behind our journey—our 5400 American colleagues. Their dedication anchors our presence here in the United States.To be recognized tonight is not just a personal honor, it is a recognition of what our two nations can accomplish through our longstanding partnership. The journey ahead is filled with promise, and I am energized by what we can build, together.Thank you.&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/6YNwakAHCy0?si=0FSIvNjfH3Tr5RDq&amp;start=11672" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;

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Mr. Kumar Mangalam Birla’s acceptance speech at USISPF Global Leadership Summit 2025

<img class="image_resized image-style-align-left" style="width:35%;" src="https://www.cms.adityabirla.com/uploads/renewable_energy_concept_double_exposure_of_wind_mill_and_substation_3bd5b524ca.webp" alt="renewable-energy-concept-double-exposure-of-wind-mill-and-substation.webp">On World Nature Conservation Day, we are reminded that our natural world—its minerals, forests, wetlands, oceans, and biodiversity—is under immense stress. The facts are sobering:<ul><li>Nearly 75% of land and 66% of marine ecosystems have been significantly altered by human activity.</li><li>The world has lost over 70% of global wildlife populations since 1970.</li><li>Up to 1 million species face extinction within decades.</li><li>Wetland degradation alone could cost the global economy $39 trillion by 2050.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</li></ul>Behind these numbers is a clear message: Humanity is using the Earth’s resources faster than they can regenerate. In the face of mounting energy crises and climate instability, conserving nature is no longer just about protection—it’s about survival.At Aditya Birla Group, we view nature conservation as core to our climate commitment. We have set an ambitious goal: Net Zero carbon emissions by 2050. This goes hand in hand with conserving energy, reducing waste, and embracing circular economy practices.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<h3>Transition to renewables</h3>Across our businesses, we are taking decisive steps to shift to clean energy:<ul><li>Aditya Birla Fashion and Retail: 26% of energy from renewable energy sources&nbsp;</li><li>UltraTech Cement: On track for 85% green energy by 2030</li><li>Hindalco: On track to reach 26% of energy from renewable energy sources by 2026</li><li>Aditya Birla Chemicals: Emissions will be cut by 30% before 2030&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</li></ul><h3>Eliminating waste</h3>Waste can have value and this is what Group businesses are demonstrating every day.<ul><li>Novelis: A world leader in recycling over 84 billion beverage cans every year, reducing landfill and conserving natural resources</li><li>Hindalco: 3 out of 4 refineries convert 100% bauxite residue into a resource for the cement sector</li><li>Birla Copper: Tackling e-waste by setting up India's first-of-its-kind copper scrap and e-waste recycling facility</li><li>Grasim: In FY 2024-25, we collected 12,289 MT of plastic packaging waste, achieving 100% recovery of the plastic packaging we introduced into the Indian market in FY 2023-24. Of this, 4,635 MT was recycled, while 7,654 MT was sent for end-of-life disposal in cement plants.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</li></ul><h3>Conserving fresh water<img class="image_resized image image-style-side" style="width:35%;" src="https://www.cms.adityabirla.com/uploads/earth_or_world_needs_water_campaign_c629ba6000.webp" alt="earth-or-world-needs-water-campaign.webp"></h3>Water is a precious resource and our businesses have gone to great lengths to achieve a significant reduction in water conservation.<ul><li>UltraTech: Successfully achieved 5.3 times water positivity by FY25</li><li>Birla Cellulose: Rainwater harvesting for 53% of water requirements, reusing 68% of treated wastewater&nbsp;</li><li>Grasim: Recycled water is 45% -- over 27 million litres of water recycled&nbsp;</li><li>Hindalco: Achieved ZLD status at 15 out of 19 sites, on track to achieve ZLD across all sites by FY2030&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</li></ul>Our journey doesn’t end here. Conservation is not a one-time action—it’s a mindset. A shift in how we operate, consume, and co-exist with nature.As we mark this day, let us renew our collective commitment to preserve, protect, and restore. Because protecting nature is not just about saving species or landscapes—it’s about securing a liveable planet for us all.

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In Nature’s Balance Lies Our Future

Sustainability

Novelis Inc. is a leading sustainable aluminium solutions provider and the world leader in aluminium rolling and recycling. It has an integrated network of rolling and recycling facilities across North America, Europe, Asia, and South America. Novelis supplies premium aluminium sheet and foil products to the beverage can, automotive, aerospace and specialty markets. Its customer base includes iconic brands like Coca-Cola, AB InBev, Ford Motor Company, Jaguar Land Rover, Airbus and Samsung. Novelis’ ambition is to be the world’s leading provider of low carbon, sustainable aluminium solutions that advance its business, industry, and society toward the benefits of a circular economy.Novelis recycles more than 84 billion used beverage cans each year. A can recycled today can be turned back into a new can and returned to store shelves in roughly 60 days. Aluminium is infinitely recyclable. &nbsp;Recycling aluminium requires 95% less energy than primary aluminium production, resulting in 95% less carbon emissions. The company has created the first and the largest closed-loop recycling systems in the world. This allows it to take back as much of its customers’ aluminium scrap as possible, turning it back into the same product again and again. Closing the loop preserves the value of the alloy, reduces recycling and transportation costs, minimises environmental impact and establishes a secure supply chain. &nbsp;<h3>Products</h3><ul><li>Aluminium rolled products and solutions for the beverage can market.</li><li>Automotive and high-end specialty markets; recycling</li><li>Aluminium plate products and solutions for the aerospace market</li></ul>Mr. Steve Fisher is the President and Chief Executive Officer of Novelis Inc.

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Novelis: 20 years of leading the Aluminium industry in innovation and sustainability

Looking at climate change and an ever-increasing population, water is a critical resource, on which hinges the future of the world. Every effort to conserve it, takes us a step forward on this journey.At a time when lakes and ground water scarcity in the city of Bengaluru keep making headlines, Puttenahalli lake is a thriving ecosystem that supports 120+ birds and 500+ trees, and clean water – all thanks to Usha and her incredible team.Meet Usha Rajagopalan, who turned a dying lake in the city into a green oasis by sheer perseverance and by getting the community involved, underscoring the fact that she is a true Force for Good.&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/FB_QjT4kmUo?si=0FSIvNjfH3Tr5RDq&amp;" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;In the 1960s, Bengaluru was a city of lakes, with over 280 of them. But by 2006, only 194 of them survived. Puttenahalli lake, near Usha’s home, was dying with sewage, debris and burning trash choking it daily. Usha began a campaign to get BBMP (Bruhat Bengaluru Mahanagara Palike) to rejuvenate the lake. Along with three friends, she formed a trust – Puttenahalli Neighbourhood Lake Improvement Trust (PNLIT) – to nurture the lake. Usha got the community involved to sustain their efforts and they became the biggest supporters and protectors of the lake. Some donated money and some donated time and effort to clear the waste and weeds. Soon the mission and the lake became the pride of the community.By 2012, BBMP made PNLIT the official citizen caretakers of the lake. Usha began using hydroponics to boost water quality. Together with community members, she turned PVC pipes into floating islands of plants that could absorb pollutants. When sewage from a nearby site started to flow into the lake, PNLIT fought back and won.“Every single lake or pond, irrespective of its size, needs to be saved,” says Usha. “Our future lies in clean air and clean water. I think it is everybody’s responsibility, no matter where we are.”Aditya Birla Group has partnered with The Better India to give voice to inspiring stories of people acting as #AForceForGood.

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Water Warrior: How Usha and her community transformed a dying Bengaluru lake

<img class="image_resized image-style-align-left" style="width:35%;" src="https://www.cms.adityabirla.com/uploads/excavator_loading_dumper_truck_on_mining_site_41447c944b.webp" alt="excavator-loading-dumper-truck-on-mining-site.webp">Not many are aware that Aditya Birla Group was the first India-born company to go transnational. In 1969, Mr Aditya Vikram Birla set up Indo Thai Synthetics in Thailand, marking a proud post-independence moment where an Indian company expanded its footprint on the world stage. Since then, the Group has spread to 41 countries, with multiple acquisitions across metals, pulp and fibre, carbon black, cement and more.Among these, the US is a key market for the Group. Aditya Birla Group is in the unique position of being the largest Indian greenfield investor in the world’s biggest economy.The latest entrant to the Group’s portfolio is AluChem Companies, Inc, a leading US producer of Specialty Alumina. Acquired by <a href="/businesses/companies/hindalco-industries-limited/">Hindalco Industries</a> in June 2025, this milestone marks the first Indian entry into the ultra-low soda and tabular alumina segments—high-performance materials that are crucial to advanced industrial applications.The AluChem acquisition, which adds three US facilities to the Group manufacturing footprint, further strengthens the Group’s substantial investments in the US.&nbsp;&nbsp; &nbsp;<h3>Expanding horizons in a strategic market</h3>As an economic powerhouse, the US serves as a strategic growth hub for Aditya Birla Group. “Our commitment to global expansion is driven by our pursuit of excellence and the desire to create a meaningful impact in every region we operate,” noted Mr Kumar Mangalam Birla in a recent media interaction up on being conferred the <a href="/media/stories/mr-kumar-mangalam-birlas-acceptance-speech-at-usispf-global-leadership-award/">Global Leadership Award</a> at the 2025 USISPF Leadership Summit in Washington, DC, in recognition of his contribution to strengthening US-India business ties. <a href="/media/stories/mr-kumar-mangalam-birlas-acceptance-speech-at-usispf-global-leadership-award/">“At Aditya Birla Group, we believe that the United States is an incredibly attractive location for long-term investment, and we are very proud to be the largest Indian investor in the US.”</a> &nbsp;&nbsp; &nbsp;<h3>At home in the US</h3>The Group’s first entry on US soil dates back to 2007, when Hindalco acquired Novelis, a loss-making aluminium rolling company. Today, Novelis alone has grown into an $17 billion enterprise making its mark as a world leader in aluminium recycling and circular manufacturing.In 2020, Hindalco-Novelis acquired Aleris Corporation, which catapulted its holding company, Hindalco, to one of the world’s largest aluminium companies, and added premium downstream metal capabilities, especially in high end aerospace aluminium.The $2.5 billion Bay Minette project by <a href="/businesses/companies/novelis-inc/">Novelis</a> is the first fully integrated, low-carbon recycling and rolling aluminium plant built in the United States in nearly 40 years. The highly advanced facility will have an initial 600 kilotonnes of finished aluminium goods capacity per year. More than half of the capacity of the new facility will be used to serve growing demand for aluminium beverage can sheet in North America, which is driven by consumer preference for more sustainable packaging. &nbsp;Check out this brief video update on the Bay Minette project: <a target="_blank" rel="noopener noreferrer" href="https://novelis.com/bay-minette-project-reaches-major-milestones-in-q2-2025/">https://novelis.com/bay-minette-project-reaches-major-milestones-in-q2-2025/</a>&nbsp; &nbsp;<h3>June chemistry</h3>The month of June 2025 marked another significant US acquisition. Aditya Birla Chemicals (USA) Inc acquired <a href="/media/press-releases/aditya-birla-advanced-materials-acquires-cargills-specialty-manufacturing-facility-in-us/">Cargill</a>’s 17-acre specialty chemicals plant in Dalton, Georgia. The unit delivers tailored, high-quality solutions under its renowned Epotec® epoxy resins and CTP brands, “This acquisition represents Aditya Birla Group’s strategic entry into the US chemicals industry, extending the business model of our other successful manufacturing businesses in the United States, including Novelis and Birla Carbon,” said Mr Birla in a statement issued to the press.&nbsp; &nbsp;<h3>Carbon Black magic</h3>A big boost to the Group’s US presence came through Birla Carbon’s acquisition of Columbian Chemicals in 2011. Today, with two manufacturing units and a technology centre in the country, Birla Carbon is a global leader in carbon-based solutions and a front-runner in sustainable innovation.A recent partnership with Circtec brings cutting-edge recycling to the forefront, commercialising Continua™, <a href="/businesses/companies/birla-carbon/">Birla Carbon</a>’s pioneering sustainable carbonaceous material derived by recycling end-of-life tyres.&nbsp; &nbsp;<h3>Trading around the world</h3>The US is also a strong centre for Aditya Birla Global Trading (formerly Swiss Singapore Overseas Enterprises Pte Ltd), one of the most diversified commodities traders in the world. Present in 24 countries, the company handles 30+ different commodities across agri products, agri-inputs, energy and metals. &nbsp;&nbsp; &nbsp;<h3>A deep commitment to sustainability</h3>What’s noteworthy is that across all its US operations, Aditya Birla Group has embedded sustainability at the core of its strategy:<ul><li>Novelis recycles over 84 billion aluminium cans annually, dramatically reducing energy consumption and emissions. In nearly four decades, the Bay Minette project is the first integrated, low-carbon aluminium recycling and rolling plant built in the US.</li><li>Birla Carbon has pledged net-zero carbon emissions by 2050 and is driving innovations in sustainable material use.</li><li>Aditya Birla Chemicals is progressing toward water neutrality and reducing its overall environmental footprint.&nbsp; &nbsp;</li></ul>Not only does Aditya Birla Group stand tall as India’s largest investor in the US, its robust presence across critical sectors such as metals, carbon black and chemicals reflects not just a business expansion, but a deep commitment to innovation, sustainability, and local economic growth.

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Why is Aditya Birla Group the largest greenfield Indian investor in the US?

<a target="_blank" rel="noopener noreferrer" href="https://www.birlacarbon.com/">Birla Carbon</a> is one of the leading global manufacturers and suppliers of high-quality carbon-based solutions. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative, sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires. The company offers high-quality, sustainable solutions through Continua™ Sustainable Carbonaceous Material and Sustainable Carbon Black. Birla Carbon is also a global leader in Multi-Walled Carbon NanoTubes with the Nanocyl range of CNTs.Birla Carbon operates in 14 countries, with 19 manufacturing facilities and three state-of-the-art technology centers in Marietta (USA), Taloja (India), and Sambreville (Belgium), showcasing forefront innovation in the industry. <a target="_blank" rel="noopener noreferrer" href="https://www.birlacarbon.com/share-the-future/">Birla Carbon’s Sustainability Strategy – Share the Future</a> focuses on the ESG pillars of Environment, Social, and Governance, with innovation as the driver to achieve its sustainability goals.All of Birla Carbon’s carbon black plants have ISSC Plus Certification. This includes the United States (North Bend and Hickok), Canada (Hamilton), Brazil (Cubatão and Bahia), Italy (Trecate), Hungary (Tiszaújváros), Spain (Santander), Egypt (Alexandria), India (Gummidipoondi, Patalganga, and Renukoot), South Korea (Yeosu), Thailand (Angthong), and China (Jining and Weifang). This achievement highlights Birla Carbon’s commitment to environmental stewardship and circularity.Mr. John Loudermilk is the President and Chief Executive Officer of Birla Carbon.<h3>Continua™ Sustainable Carbonaceous Material (SCM)</h3><a target="_blank" rel="noopener noreferrer" href="https://www.birlacarbon.com/continua/">Continua™</a> SCM is a first-of-its-kind SCM that represents a ground-breaking step forward in the availability and know-how of sustainable solutions in the carbon black industry. Continua™ SCM products, by their circular nature, enable large and quantifiable carbon footprint reductions, paving the way for greener, cleaner, and more sustainable industry value chains.<h3>Products</h3><ul><li>Birla Carbon grades</li><li>Raven</li><li>Conductex</li><li>Continua™ SCM</li><li>Nanocyl</li></ul>

As the world transitions to cleaner energy and electrified mobility, the demand for high-performance, sustainably manufactured batteries is accelerating. Meeting this need calls for innovation not just in battery assembly, but in the advanced materials that make them more efficient, durable, and responsible.Part of Aditya Birla Group’s portfolio of global businesses, Birla Carbon is bringing its deep expertise in carbon solutions to the forefront of this transformation. The company’s robust Innovation Ambassador Network (IAN), that has 22 members, promotes the culture of innovation and ideas sharing across its businesses <a target="_blank" rel="noopener noreferrer" href="https://www.birlacarbon.com/innovation-at-birla-carbon/#innovation-success-stories">globally</a>.Birla Carbon’s intensive R&amp;D effort has resulted in various conductive carbon solutions, including Conductex i, CNT and CNT/CB Hybrid, graphite anode materials, and Conductex e. Used across lithium-ion and lead acid battery applications, these innovative solutions effectively address the problems faced by battery manufacturers including the domestic supply availability. &nbsp;Here’s how Birla Carbon’s solutions are powering the development of efficient and sustainably manufactured batteries for a wide range of needs with <a href="/media/stories/zero-emissions-day-pulling-back-from-the-brink/">carbon footprint reduction</a>.&nbsp;&nbsp; &nbsp;<h3>Conductex i</h3>The Conductex i range enables lithium-ion battery manufacturers to address common challenges related to charging rates, energy density, and manufacturing product throughput. With its superior processing characteristics, energy-dense active materials, longer cycle life and efficiency, adhesion and lower solvent, Conductex i is engineered to meet the needs for electric vehicles and energy storage applications.&nbsp; &nbsp;<h3>Carbon Nanotubes or CNT</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/nanotube_c2c2cf738c.webp" alt="nanotube.webp">Also used in lithium-ion batteries, CNT is a conductive additive produced by Nanocyl. The product provides increased electrical conductivity and power density to batteries and can also be provided as a pre-dispersion to improve ease of use for battery manufacturers. A pre-dispersion of the CNT/carbon black hybrid reduces mixing time and ensures safe material handling, saving energy and cost. The exceptional behaviour at high voltage during lithium-ion battery cycling provides performance benefits for batteries that demand both a high energy density and high power density.&nbsp;&nbsp; &nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div><h3>Graphite anode materials &nbsp;</h3><a href="/businesses/companies/birla-carbon/">Birla Carbon</a> has also expanded its battery material portfolio to include advanced graphite anode active materials. In 2022, the company invested in a graphite manufacturing and post-processing semi-commercial plant in the United States with its new-to-the-world technology, to supply graphite anode active material to battery manufacturers. &nbsp;Birla Carbon has tied up with multiple US universities and industry bodies to produce battery-grade graphite (a key component of lithium-ion batteries) from biocrude. The material, called Biocrude Derived Anode Material (BDAM), offers an innovative and sustainable way to develop graphite, while enhancing circularity for the whole value chain. &nbsp;<blockquote>Birla Carbon is the winner of InnoLead’s 2024 Impact Awards. These awards honour companies that have achieved extraordinary outcomes related to innovation, design, new business models and new offerings.</blockquote> With a clear focus on innovation, sustainability, and global collaboration, Birla Carbon is not just keeping pace with the evolving energy landscape—it is helping shape it. By pioneering advanced materials like Conductex i, CNT hybrids, and sustainable graphite solutions, the company is enabling next-generation battery technologies to become more efficient, scalable, and environmentally responsible. As energy storage and mobility solutions advance worldwide, Birla Carbon continues to lead with purpose—delivering high-performance products that power a cleaner, smarter future.

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Next-Generation Energy Storage by Birla Carbon

Aditya Birla New Age Hospitality (ABNAH) was founded by Mr. Aryaman Vikram Birla with the goal of building the most preferred house of F&amp;B brands. ABNAH currently operates Jolie's, an exclusive luxury club in Mumbai. It has also collaborated with renowned chef Rahul Akerkar to launch a chain of premium casual dining restaurants across India.&nbsp;<h3>Hospitality portfolio</h3>Jolie’s: Jolie's is a members-only luxury club located in Worli, Mumbai. Covering 20,000 square feet, the club has been meticulously designed by the finest architects and features nine transformative zones, offering members an eclectic sanctuary away from home.Hakkasan: Hakkasan India was established in June 2011 in Bandra, Mumbai, and has since become one of the city’s most popular dining destinations. It captures the essence of London’s contemporary culinary scene and distinguishes itself as one of the only restaurants in India to offer a modern approach to authentic Cantonese cuisine.Yauatcha: Yauatcha offers a unique luxury dining experience, artfully blending dim sum, mixology, tea, and European patisserie. This modern-day tea house delivers authentic Cantonese cuisine, curated from the finest ingredients.Nara Thai: The Nara brand philosophy revolves around creating spaces that bring families and friends together over delicious food. Nara Thai has two outlets in Mumbai, one at Bandra-Kurla Complex and the other at Colaba, both offering diners the vibrant and exquisite flavours of Thai cuisine along with the signature warmth of Thai hospitality.CinCin: CinCin is an inviting all-day dining destination that appeals to all ages and appetites. It prides itself on honouring classic Italian cuisine, crafting every dish using locally sourced, seasonal ingredients.ODE: A chain of premium casual dining restaurants across India in collaboration with chef Rahul Akerkar.Waarsa: A premium casual dining restaurant serving signature Awadhi food.Bay 21: A luxury banqueting space in Mumbai.Supa San: a Japanese izakaya-style restaurant in Mumbai's Bandra Kurla Complex (BKC)Mr. Udai Pinnali is the Chief Executive Officer of Aditya Birla New Age Hospitality (ABNAH).&nbsp;

On 24th May 2025, Aditya Birla Group’s dining and experience venture, <a href="/businesses/companies/aditya-birla-new-age-hospitality-abnah/">Aditya Birla New Age Hospitality (ABNAH)</a> launched its latest offering: Supa San.Imagine someone quirky, quizzical — obsessive ticks and all. Powered by their fascination for manga, propelled by their artistic bent of mind, and defined by their quiet mastery of culture. Supa San, the latest diner from Aditya Birla group’s dining arm, Aditya Birla New Age Hospitality (ABNAH), is an embodiment of this fanatical, whimsical soul inside an izakaya set in the heart of BKC and full of surprises — culinary and otherwise.Supa San refers to “super fan” and transports you into the inner circle of one. It’s an invitation into a world where Japan’s most prized possessions find a new, bold (and sometimes teetering on wild) expression. Come in for the unctuous kamameshi, stay for the enlivening libations, and linger to soak in the many, many Easter eggs strewn across the space. It’s as good for a deep-dive dinner with a fellow gourmand as it is for a pulsating night with the core gang as it is for a spontaneous post-work tête-à-tête with sushi and wasabi-laced tipples.Speaking about the diner, Udai Pinnali, CEO, Aditya Birla New Age Hospitality, says, “Our izakaya is an invitation to explore the Japanese mastery over art, culture and food... designed by a fictional manga fanatic who is also an artist. In that sense, he is a Supa (Super) San”.Rediscover the universe of classic Japanese art, <a href="/media/stories/the-world-on-your-plate-bringing-home-global-cuisines/">culture and food</a> through the eyes of an enthusiastic, fictional manga fanatic, and settle down for an experience that’s equally fun and fastidious. &nbsp;<h3>Inside the hideaway</h3><img class="image_resized image-style-align-left" style="width:50%;" src="https://www.cms.adityabirla.com/uploads/Supa_San_abnah_4a751137a1.jpg" alt="SupaSan_abnah.jpg">Shedding the hushed reverence often associated with Japanese establishments, Supa San embraces a spirited and unconventional, casual aesthetic, mirroring the fervent passions of its imagined manga devotee. The diner’s design is a playful dialogue between sleek modernity and the vibrant-but-measured chaos of pop culture, where clean architectural lines intersect with whimsical elements, all punctuated by carefully concealed cultural treasures. The space encourages exploration, rewarding keen eyes with tucked-away references and visual surprises, much like the layered narratives found in the folds of manga pages.Supa San cultivates a relaxed atmosphere, reminiscent of unpretentious izakayas where spontaneous connections flourish. Manga- and anime-adorned walls serve as a visual testament to the super fan’s devotion. The experience extends to a curated merchandise corner, showcasing coveted anime books, figurines, and exclusive apparel. High and low seating allows for all kinds of engagements, and playful signage and design elements &nbsp;stand as subtle nods to Japan’s cultural wealth. Together, offering a welcoming embrace that feels both familiar and intriguingly novel.Channelling the easy charm of Japan’s unpretentious izakayas, Supa San is where relaxed energy meets a fan’s fever dream. Every corner invites discovery that stands as subtle nods to Japan’s cultural wealth — from playful surprises tucked into drawers to walls wrapped in bold comic art. The space crackles with wit, with clever wordplay etched into tables and design moments that double as punchlines. A dedicated wall brims with collectables — rare manga, figurines, limited-edition sneakers, and graphic tees. Seating flows from cosy lows to buzzy highs, making room for quiet conversations and spontaneous laughter alike. Whether you're handed an unexpected token by your server or drawn into the vibe at the next table, Supa San is built for serendipity and stories worth sharing. &nbsp;<h3>Partake in the spread</h3>Food is necessarily the cornerstone of this ABNAH offering, and it comes in a menu that is as captivating as the surroundings. Chow down on creations that transport you to the vibrant backstreets of Tokyo, crafted by Chef Hideki Hiwatashi, whose expertise has graced Michelin-starred establishments. Sample Hiwatashi's mastery in artfully handcrafted gunkan (battleship-shaped sushi), nigiri (finger-shaped sushi) and other inventive creations that surprise and delight."Chef Hideki has created a menu rooted in authenticity and comfort—an experience that encourages you to settle in at Supa San, enjoying lively conversations over a continuous flow of flavorful dishes. What truly sets us apart is Hideki’s talent for channeling the spirit of a traditional izakaya, thoughtfully reimagined for those who crave a taste of Tokyo’s Golden Gai. From classic sushi and expertly crafted gunkans to kamameshi, chawanmushi, ramen, and crisp tempura, the menu offers a rich variety—ensuring there’s always something new to discover with each visit." adds Udai on the <a href="/media/stories/new-culinary-journey/">culinary </a>program.There’s pillowy baos, crispy karaage, and tempuras as golden as the sun, that come in a vibrant mix of vegetables like enoki mushrooms, asparagus, and pumpkin, along with seafood favourites such as prawns and soft shell crab. Accompanied by a selection of vegetarian mayos and dusted with house-made speciality salts like curry, togarashi, and lemongrass, these add considerable oomph to the meal. The robatayaki grill beckons with skewered delights — from tender baby potatoes and broccolini to juicy chicken wings and succulent lamb chops. Plus, the signature 72-hour marinated Chilean sea bass is engineered on lava stones for that unmistakable smoky flavour. The rare kamameshi, a traditional Japanese rice dish, is slow-cooked to perfection in authentic iron kettles or kama imported directly from Japan.Slurp on ramens, crafted with hand-rolled noodles and rich broths, or make the most of sharing plates, designed to spark conversation. Think, vibrant Shake Crudo, which comes with fresh salmon, shiso leaf, jalapeños, and yuzu-ponzu; the umami-rich Nasu Dengaku flaunting miso-glazed eggplant with rice crisps and figs. Savour classics like the Chawanmushi, a steamed savoury egg custard with chicken, shiitake mushrooms, and ginger or the Tamago Sando, a fluffy, indulgent take on the much-loved Japanese egg sandwich. Fresh ingredients highlight our sushi and sashimi roster, with vegetarian options aplenty and premium fish flown in from Japan. Finally, house-made ice creams and milk breads infused with yuzu, wasabi, and other Japanese flavours ensure you stay for desserts, your resolve notwithstanding.“Over 15 years of Japanese culinary training, specialising in Kaiseki, has imbued my style with a sense of authenticity and simplicity, but with a side of playful storytelling. And that transcends into the food,” says Chef Hiwatashi on the menu. &nbsp;<h3>Raise a toast, turn a fan</h3>While the food takes the lead, they’re also intelligently spiced, sliced, and diced to elevate the unapologetically riveting cocktail programme. Crafted by the trailblazing Head Mixologist Trisha, co-founder of small-batch cocktail kits’ outfit &nbsp;Saray &amp; Co. and a luminary in India’s beverage scene, the drinks menu draws from Japanese ingredients and flavour profiles. Split into Umami Tipples, Japanese Pop Culture-inspired creations, and Classics with a twist, the cocktails at Supa San will likely garner some fans. &nbsp;Expect a daring interplay of bold umami notes, reimagined classics that surprise the palate, and playful twists that ignite curiosity. Take, for instance, the signature Kappa Picante, a spirited evolution of the spicy favourite, where the subtle, earthy heat of wasabi swaps out the traditional chilli garnish. Or variations of the refreshing Chu-Hi or shochu highballs when you need more than three rounds. A thoughtfully curated sake list rounds out the authentic izakaya experience, and Trisha sums it up as “Cocktails that speak — bold, fun, and flavour-forward. Whether it’s a wasabi twist or a yuzu zing, everything here has a little surprise.”To step into Supa San is to willingly tumble down a rabbit hole of playful surprises, where the expected takes a delightful detour. Hand an origami paper to your server, and have it returned as an unexpected creation or let the roll of a dice dictate your next libation. Whatever you do, just remember to look twice!